Setup your ads policy to show affiliates if you don't allow paid ads, or when you do what kind of ads (keywords, brand name, google etc.)
This article focuses on whether affiliates can run paid ads using their affiliate link. In your Advanced Settings, there's a toggle that allows you to control this. By default, the setting is "No Paid Ads Allowed," which means affiliates are not permitted to run paid ads with their affiliate link.
However, some SaaS companies do allow affiliates to run paid ads. Here’s what to consider before allowing it.
Benefits of Allowing Affiliates to Run Paid Ads:
- Affiliates take on the ad spend: They handle the investment risk.
- Less work for your team: Affiliates manage the ad setup.
- Increased traffic: Affiliates can drive traffic if you're not running ads yourself.
- Performance-based payment: You only pay commissions when traffic converts into paying customers.
Paid Ads Options
In your settings, you can choose between different paid ad permissions. If you're unsure which option to select, feel free to contact us for assistance.
FAQs
1. What happens if I don't allow affiliates to run paid ads?
Affiliates won't be able to promote your products via paid ads, limiting their promotional strategies to organic channels like social media, blogs, or email marketing.
2. Can I change the paid ads setting later?
Yes, you can update your preferences at any time in the Advanced Settings. Make sure to inform your affiliates on the changed preferences.
3. Are there risks to allowing affiliates to run paid ads?
While affiliates take on the investment risk, there’s potential for brand misrepresentation or ad policy violations, which is why some companies choose to restrict this option.
By understanding these options, you can make an informed decision on allowing paid ads for your affiliate program.